ШО? / SHO? [ what? ( street version) - ENG.] This is an amazing word, it contains the whole spectrum of possible emotions and experiences. We did not think for a long time when choosing a name for the brand. It fits our philosophy perfectly: 1. Simply. 2. It is clear to anyone in his own way. 3. An eternal question to which we try to find an answer and express it in items. 4. A classic of Ukrainian street word, it is important to convey to the whole world what limitless phonetics we have in our language. As a brand, we have a very responsible mission - not to slander the history and power of this word. We are not perfect, we probably won't be, but the question "SHO?" constantly keeps you on your toes and makes you reflect, because often the question is more important than the answer.
We decided to embroider this concept on T-shirts. Embroidery to match the fabric so as not to overload the item.
⁃ heavy cotton, 230g/m² ⁃ embroidery (thread) ⁃ made in Ukraine
